A logo is more than just a mark of identity; it represents a company's spirit and transitions that it has undergone. As a firm develops over time, it adjusts the design of its logo to better convey its corporate image as it changes to better conform to the trends of the times. Micro-Star International's current Corporate Identity System (CIS) consists of the abbreviation "msi" in flowing vivid blue lower case letters, representing envelope-pushing technology and innovation. This is very much in line with the impression that most people have when they think of MSI—intelligent, young, innovative, and unique. The overall design communicates a feeling of originality, minimalism, and progress, reflecting the tastes of young people.

Just after the company was founded in 1986, its trademark was in the shape of a star with the abbreviation of the company's name MSI written in upper case letters and set in the middle of a star, suggesting the idea that MSI would endeavor to become a brilliant "superstar" in the microcomputer industry. In 1997, as it began to establish its own product brand, MSI colored the lackluster black and white star logo blue to convey a sense of modernity marked by vitality and innovative technology. The company diversified and expanded and, in 2004, it officially unveiled consumer electronic products, such as notebook computers. Consequently, the company once again revamped its trademark, placing the previous blue star logo into a three-dimensional square shield to underscore the idea of solid, stable, and cutting-edge technology. As it worked to penetrate the international market, in 2008, MSI again changed its corporate trademark, now using the lower case letters "msi" in flowing vivid blue to help promote the company's brand internationally and to give it a softer, more people-friendly appeal to distinguish it from earlier marks that stressed the image of a manufacturer of technology and hardware, while still emphasizing technology and innovation. MSI's trademark successfully evolved from being technology-oriented to being user-oriented, from being global to being personal. 

MSI President and CEO Joseph Hsu pointed out that since it was founded 25 years ago, MSI has modified its logo several times, so it would correspond to the missions taken on by the firm during various periods in its history. Each new logo marked a new and higher point in the company's evolution. The ultimate goal of technology, however, is to shrink the gap between man and technology. After all, that's the only way to truly enhance life. Vincent Lai, MSI Global Marketing Director, noted that the world communicates differently and because of this, MSI is playing an active role, creating innovative and intelligent products. With the gradual realization of product design at each stage of production, the company brings mankind one step closer to a world of aesthetic beauty. The company's overall brand image will employ fresh, simple, stylish, and innovative visual design elements via integrated communication to communicate with consumers and convey MSI's superiority and unique style. To deal with the various demands and differences in the mass media, we will be even more demanding of ourselves as we strive to realize and adhere to MSI's spirit and principles. Our powerful new logo communicates this visually.

MSI's current CIS is the result of the company shifting its emphasis from hardware, technology, and products to a softer appeal that stresses human needs and a customer-oriented culture. We also have a new corporate slogan—Innovation with style, to recognize the fact that the company has officially set out for a new milestone as it integrates a tradition of innovation with fresh, new thinking as it strives to incorporate unique style into the design of its products. In doing so, MSI hopes that through continual innovation, it will bring consumers an all-new high tech experience.